PRIVACY POLICY

1. Who We Are

Anax Swim Academy ("we", "us", "our") operates from Planet Fitness Parklands, Corner Links Drive & Parklands Main Road, Parklands, Cape Town, 7441, South Africa. We can be reached at anaxswimacademy@gmail.com or via WhatsApp at +27 79 540 5171.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at anaxswimacademy.co.za or interact with us in connection with our swimming coaching services.

2. Information We Collect

We may collect the following types of personal information:

• Contact information — name, email address, phone/WhatsApp number
• Swimmer details — age, swimming ability level, health conditions relevant to coaching
• Booking and payment information — class preferences, scheduling details
• Communications — messages sent via our contact form or WhatsApp
• Usage data — browser type, pages visited, time spent on site (collected via analytics tools)
• Device information — IP address, device type, operating system

3. How We Use Your Information

We use the personal information we collect to:

• Respond to enquiries and process class bookings
• Provide coaching services and communicate scheduling changes
• Send program updates, timetable changes, and competition notices
• Improve our website and services based on usage patterns
• Comply with legal obligations under South African law
• Display relevant advertising via Google AdSense (see Section 7)

We do not sell, rent, or trade your personal information to third parties.

4. Legal Basis for Processing (POPIA)

We process your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA). Our lawful bases include: your consent (e.g. submitting a contact form), performance of a contract (providing coaching services), compliance with a legal obligation, and our legitimate interests in operating and improving our services.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience and analyse site traffic. Types of cookies we use:

• Essential cookies — required for the website to function correctly
• Analytics cookies — help us understand how visitors use the site (e.g. Google Analytics)
• Advertising cookies — used by Google AdSense to deliver relevant advertisements

You can control cookie settings through your browser. Disabling certain cookies may affect website functionality.

6. Data Storage and Security

Your information is stored on secure servers. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. Communication via WhatsApp is subject to WhatsApp's own privacy policy.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

7. Google AdSense and Third-Party Advertising

This website uses Google AdSense, a third-party advertising service provided by Google LLC. Google AdSense uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings or by visiting aboutads.info.

8. Third-Party Links

Our website may contain links to third-party websites including WhatsApp, Facebook, Instagram, and Google Maps. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our swimming programs serve children, however our website is directed at parents and guardians — not children directly. We do not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us immediately.

10. Your Rights

Under POPIA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal requirements)
• Object to the processing of your personal information
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at anaxswimacademy@gmail.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the website after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact: